I came across a blog post full of great trade show ideas titled “Exhibiting In A Strained Economy.” I particular liked the insight Linda provides on “Getting More Display Mileage”.

From the article:

“The best and most efficient way to accomplish this without having a lot of extra expenses is to have your main display feature only your logo, a tagline and some art/graphics. The specific messaging can be achieved through smaller, inexpensive add-on banners or on an audio-visual presentation you play onscreen. This way you can continue to successfully customize your message for each show eliminating the need to replace your large display as often.”

For more great Trade Show Ideas and the full article follow this link:

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