Trade Show Display Blog
20 Reasons Why Tradeshows Work for the Exhibitor
There are many reasons why tradeshows have been effective for all types of businesses over the past 80 years. Face-to-face marketing accelerates the sales cycle and still represents the best dollar-for-dollar value versus other competing media/marketing vehicles.
Tradeshows provide Exhibitors with the opportunity to meet clients, prospects and decision makers face-to-face to:
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1. Generate leads & drive incremental sales
2. Solidify relationships with current customers
3. Establish relationships with prospects, key target markets & the media
4. Shorten the sales cycle
5. Introduce & promote new products to a new or existing market
6. Enhance brand & product visibility
7. Educate & demonstrate new uses for existing products
8. Obtain feedback on new & existing products
9. Learn the latest industry trends
10. Gain competitors insight
11. Conduct competitor & market research
12. Network with key industry contacts and key opinion leaders
13. Learn more about the industry they support
14. Have a presence in the industry
15. Gain exposure in new markets
16. Find personnel to grow your company
17. Build sales force moral & foster comaraderie
18. Demonstrate your commitment to a marketplace and your clients
19. Identify new business opportunities
20. Reinfoce & test marketing strategies
When evaluating whether to exhibit at a show or not, consider how your presence – or absence – at important trade shows affects your business. Trying to save a few dollars today could compromise business tomorrow.
Special thanks to the marketing team of Orbus for spreading the word about trade show exhibiting.
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